PROMPT
Design a typeface based on a photo.
RESEARCH
We looked to other similar condensed, monospace typefaces.
Before creating a new typeface, we researched other similar typefaces to not only draw inspiration from, but to also look for gaps in the range of typefaces that are similar to ours.
MOODBOARD
Guiding our group towards a consistent vision for the typeface and poster.
The five of us each created a mood board that communicated the desired personality of the typeface, and any possible applications where the typeface would be appropriate (brands, packaging, signage, posters, advertisements, etc.).
We wanted Stewart Waldman's typeface to reflect bureaucratic and seasoned personality, and this typeface would most likely be used as stamps on vintage prints, such as tickets.
IDEATION + ITERATION
A constant challenge of not getting too carried away with the core values of my event.
I chose typefaces by considering the method of construction, morphological characteristics, classification, cultural context, and intended purpose.
I wanted to strike a balance between elegance and weirdness, which led me to selecting Neureal and Founders Grotesk after class feedback and critique.
REFLECTION
Creating a typeface is hard. Collaborating is harder.
I learned details matter. While they may seem so small and negligible, each little detail is what gives a typeface its personality.
To have five different designers work on a single typeface was a challenge; it was a struggle to make sure our assigned letters looked cohesive as one set. But, week after week, the variability within our typeface and the amount of design decisions we needed to make decreased.
Special thanks to my team, Professor Karen Cheng, and our TAs Burke Smithers and Naomi-Pleasure Park
