✽ Visions of Climate Futures

✽ Visions of Climate Futures

We often view climate change through a dystopian and apocalyptic light, but what if we ask ourselves:What if we get it right? How can we envision a world where climate adaptation is beautiful and we act as if we love nature?

We often view climate change through a dystopian and apocalyptic light, but what if we ask ourselves:What if we get it right? How can we envision a world where climate adaptation is beautiful and we act as if we love nature?

Skills Typography, Branding, Poster Design

Skills Typography, Branding, Poster Design

Software Adobe Illustrator, Photoshop

Software Adobe Illustrator, Photoshop

Course Advanced Typography

Course Advanced Typography

Duration 5 weeks

Duration 5 weeks

▼ View Process

▼ View Process

▼ View Process

▼ View Process

Visions of Climate Futures is hosted by Pioneer Works' as part of their Science & Society series. I created a cohesive branding identity that reflected the experimentalism, futurism, and brightness of the event's personality.

Visions of Climate Futures is hosted by Pioneer Works' as part of their Science & Society series. I created a cohesive branding identity that reflected the experimentalism, futurism, and brightness of the event's personality.

Process

Process

PROMPT

Design a typographic announcement and branding for a specific event.

My assigned event was Pioneer Works' Visions of Climate Futures, as part of their Science & Society program series, and my assigned typeface was to choose any from Klim Type Foundry.


My assigned event was Pioneer Works' Visions of Climate Futures, as part of their Science & Society program series, and my assigned typeface was to choose any from Klim Type Foundry.

RESEARCH

To understand the personality of my event, I researched Pioneer Works, my specific event, and typefaces to find an appropriate type pairing.

Pioneer Works' is community-based avant-garde/experimental creativity and innovation. Their program Science & Society focuses on an utopian view of climate change, specifically: What if we get it right?

Visions of Climate Futures transforms the apocalyptic and dystopian view of Climate change into a hopeful and innovative vision of how humanity can creatively adapt to and coexist by integrating nature with science.

IDEATION

Visions of Climate Futures is experimental, futuristic, scientific, yet bright and organic.

I chose typefaces by considering the method of construction, morphological characteristics, classification, cultural context, and intended purpose.

I wanted to strike a balance between elegance and weirdness, which led me to selecting Neureal and Founders Grotesk after class feedback and critique.

ITERATION

A constant challenge of not getting too carried away with the core values of my event.

I chose typefaces by considering the method of construction, morphological characteristics, classification, cultural context, and intended purpose.

I wanted to strike a balance between elegance and weirdness, which led me to selecting Neureal and Founders Grotesk after class feedback and critique.

At this stage, I reached a design block with each revision feeling trivial and generic, but looking to designers, such as Lucille Tenazas, gave me the inspiration to give my work its final push.

REFLECTION

Less can be more.

Throughout this project, I struggled with restraint. My type treatment and layering work became too overwhelming, leaving the viewer lost in the details. I was constantly reminded to reel back my designs a little, and that subtle typographic treatment could still offer multitudes of personality.

Special thanks to Professor Karen Cheng and my cohort for always providing critique at every stage of my design.