PROMPT
Create a 120 to 180 second product video for any brand or product.
I chose traditional Chinese tea to share a part of my culture with a wider audience. Chinese teas are often portrayed in a way that can feel intimidating, so I wanted to make them more accessible and inviting for curious tea enthusiasts.
RESEARCH
The concept of my video was a phone call between daughter and mother.
To make my video feel genuine, heartfelt, and approachable, I decided to center my video around a phone call between my friend her Taiwanese mother inquiring about tea.
STORYBOARD
SHOT LIST & KEY POINTS
REFLECTION
Knowing how to ask for help can save a lot of time when working in After Effects.
The most challenging part of this project was figuring out how to achieve the look I wanted when I wasn't as familiar with the techniques or tools of After Effects.
The best way I learned was through many online searches and especially by consulting my professor.
Special thanks to Stephanie, Ma, and Professor Bridget Weiss for their continued support throughout my design process!
